5 Actionable Ways to Boost Your Business on LinkedIn

Have you ever wondered how to make the most out of LinkedIn for your business?

You're not alone.

With over 700 million users, LinkedIn has become a powerful platform for professionals and businesses alike.

But how can you stand out from the crowd and truly leverage this platform for your business?

Well, I've got some good news for you.

I've compiled a list of 17 actionable ways you can boost your business on LinkedIn.

These are strategies I've personally used and seen success with.

And my favourite? It's number 12.

But I'm curious, which one will be your favourite?

1. Pivot to Calls

Direct messages (DMs) on LinkedIn can be a powerful tool to connect with potential clients or partners.

But don't stop there.

Use DMs as a conduit between your content and Zoom calls.

Why Zoom Calls?

Zoom calls add a personal touch to your interactions.

They allow you to build a deeper connection with your contacts, which can lead to stronger business relationships.

Plus, they give you the opportunity to showcase your expertise and value proposition in a more engaging way.

How to Pivot to Calls

Transitioning from DMs to calls doesn't have to be complicated.

Start by providing value in your messages.

Once you've established a rapport, suggest a call to discuss further.

Remember, the goal is to provide value and build relationships, not to sell.

And don't forget to make it easy for them to schedule the call. Use tools like Calendly to streamline the scheduling process.

2. Show Your Values

People don't just buy products or services; they buy what you stand for.

Your values can be a powerful differentiator in the marketplace.

So, don't be shy about sharing them on LinkedIn.

Why Values Matter

Values give your business a personality.

They make your business relatable and trustworthy.

Plus, they can help attract like-minded clients and partners.

How to Show Your Values

There are many ways to showcase your values on LinkedIn.

You can share posts about your values, highlight them in your company description, or even create a hashtag for them.

The key is to be authentic and consistent.

Remember, your values are not just words. They should guide your actions and decisions.

3. Post Your Opinions

LinkedIn is not just a platform to share industry news or company updates.

It's a platform to share your thoughts and opinions.

Why Your Opinions Matter

Your opinions can help establish your thought leadership in your industry.

They can spark conversations and engagement.

Plus, they can help you stand out from the crowd.

How to Post Your Opinions

Sharing your opinions on LinkedIn doesn't mean ranting or being disrespectful.

It means sharing your thoughts in a thoughtful and respectful way.

Remember, the goal is to spark conversations and engagement, not to offend or alienate your audience.

4. Believe in You

Confidence is contagious.

If you believe in yourself and your business, others will too.

Why Confidence Matters

Confidence can help you attract clients and partners.

It can help you stand out from the crowd.

Plus, it can inspire others to believe in you and your business.

How to Project Confidence

Projecting confidence on LinkedIn doesn't mean bragging or being arrogant.

It means being confident in your abilities and value proposition.

Remember, confidence comes from within. So, believe in yourself and your business, and others will too.

5. Be Clear in Your Title

Your LinkedIn title is one of the first things people see when they visit your profile.

So, make sure it's clear and compelling.

Why Your Title Matters

Your title can help you attract the right audience.

It can help you stand out from the crowd.

Plus, it can communicate your value proposition in a concise way.

How to Craft a Clear Title

Crafting a clear title on LinkedIn doesn't mean using buzzwords or jargon.

It means using clear and concise language that communicates your expertise and value proposition.

Remember, your title is not just a job title. It's a mini elevator pitch. So, make it count.

Conclusion

LinkedIn is a powerful platform, but only if you use it strategically. By implementing these 17 actionable steps, you can build meaningful relationships, establish your brand, and drive growth for your business.

Whether it's pivoting to calls, showing your values, or sharing your opinions, each of these strategies plays a role in warming your audience and fostering trust.

For more in-depth guidance on how to connect and engage effectively, explore our Warming Your Audience Bundle for additional insights and tools.

So, which strategy will you try first? Let me know in the comments or send me a message—I'm here to help you make LinkedIn work for your business!