finding your audience

Uncovering effective strategies to locate and engage with your ideal prospects in crowded markets.

LEVERAGING EVENT CONNECTIONS

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

AUDINCE ENGAGEMENTS

The four categories of audience to engage with. Importance of top of funnel and content nurturing.

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

PURCHASE BUNDLE FOR $200

using content to attract

Crafting content tha t not only resonates but also converts

the hub and spoke content approach

Understand the concept of giving price early or on the call. Learn a complete sales process for B2C vs B2B. Learn the "RPOC" framework for post basics.

PDF & Video

effective content openers

- Collaborative articles / Top Voice badges
- Audience and awareness of what hooks "would work for them"
- Basic elements of hook writing + resources to use

PDF & Video

3 cta types that convert

- 3 x CTA types and the posts that hosted them
- How to handle charging a client less than usual
- How to build newsletters

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

warming your audience

Implementing techniques to keep your audience engaged and interested, nurturing leads until they're ready to buy.

market sophistication

Understanding 3 x levels of Market Sophistication
- Building a Unique Mechanism
- Demonstrating awareness of market symptoms

PDF & Video

the three levels of content

- Partnerships: different types and how to convert from them
- The 3 x angles of attack for content 'feel'
- The process to bring awareness & relatability to symptoms on posts

PDF & Video

reframe post essentials

- Choosing posting times
- The Reframe Post: structure & including the "twist"
- Demonstrating awareness through quotes

PDF & Video

zero engagement survival checklist

How to handle multiple stakeholder meetings Giving tough feedback / suggestions Fundamentals for promoting content engagement

PDF & Video

community warming specifics

Breakdown of 4 x audiences to connect withApproach to tag connections and drive commentsHashtags: should you use them and how

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

PURCHASE BUNDLE FOR $300

Outreach language

Developing warm outreach language that connects, builds trust, and opens doors to meaningful conversations.

the specific question

Scenarios when the pivot question can be askedThe "qualify twice" componentsTweaks and exceptions to this pivot approach

PDF & Video

extracting the struggle

LinkedIn groups - worth it? And howTrusting your gut and choosing expertsUncovering struggles through DMs & identifying cues

PDF & Video

what/why questions

- Understanding the need for what / why questions in focusing the conversation - Wording and reply format: "acknowledge and progress" - The pivoting moment and choice of wording to move to organizing the call

PDF & Video

connection warming strategy

Proposals: how and should you?The frame: you as the prize vs the buyer positioned as 'expert'Simple daily strategy to warming new connections to engage

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

from dm'S TO 1:1 CALLS

Mastering the transition from direct messages to one-on-one calls, setting the stage for deeper engagement and sales opportunities

dm science

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

simple dm convo flow

The four categories of audience to engage with. Importance of top of funnel and content nurturing.

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

framing & leading the sales call

Mastering the transition from direct messages to one-on-one calls, setting the stage for deeper engagement and sales opportunities

controlling the frame

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

3 things to help your sales calls

The four categories of audience to engage with. Importance of top of funnel and content nurturing.

PDF & Video

the doctor method revisited

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

closing on the call

Mastering the transition from direct messages to one-on-one calls, setting the stage for deeper engagement and sales opportunities

closing the calls: 3 do's and dont's

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

closing on the first call

The four categories of audience to engage with. Importance of top of funnel and content nurturing.

PDF & Video

conversion attitude

Understanding strategies to "Spinning the negative" in closing. Learn the effective use of events to add relevant connections. Know the importance of the relevance / leverage duality in sales.

PDF & Video

KEY TAKEAWAYS:

✔ Figuring out your audience
✔ Connecting with your audience
✔ Converting your audience

require more than one bundle?

Click here to find out more about the flagship complete program, the Linkedin Client Accelerator, the ultimate training programme for coaches & consultants that struggle to generate meaningful engagement on LinkedIn that actually converts to sales.