The Richard Moore

Attracting the Right Audience: The Key to Winning Online

Have you ever heard the phrase, “If you don’t attract the right audience, it’s like winking at someone in the dark”? It’s quirky but true. You could have the best product or service in the world, but without connecting with the right people, your efforts remain unseen.

This is why audience targeting is a key focus at the upcoming 39th Entrepreneur Business Live event in London. I’ve brought together a panel of experts to explore how to attract the right audience from multiple angles. Here’s a preview of what we’ll cover.

Understanding Your Audience

Before diving into strategies, let’s clarify what “the right audience” means. It goes beyond demographics—it’s about positioning and timing.

Demographics vs. Positioning

Demographics include details like age, gender, income, and education level. While important, they’re just the surface of understanding your audience.
Positioning refers to how your brand is perceived by your audience. It’s about knowing where they are in their journey and aligning your messaging to meet them at that point.

By combining these two factors, you create a foundation for crafting messages that truly resonate and drive action.

Why Both Matter

Understanding both demographics and positioning ensures you’re not “shooting in the dark.” It allows you to:

Target the right people with precision.
Speak to their needs and motivations.
Build trust and drive meaningful engagement.

These principles will guide our discussions during the event, as we dive into strategies for attracting audiences across various platforms.

Attracting the Right Audience on Different Platforms

Each platform has a unique audience, and success lies in tailoring your approach. Here’s a glimpse of what our panel will discuss:

TikTok: Tapping into Creativity

TikTok is a haven for creativity with a highly engaged, younger audience. While it’s famous for entertainment, it’s increasingly becoming a platform for brands to showcase personality and innovation.

Our experts will share:

How to stand out amidst the noise.
Creative strategies that connect with TikTok’s audience.
Real examples of brands using TikTok effectively.

LinkedIn: Building Professional Connections

LinkedIn is the go-to platform for B2B marketing and professional networking. It’s ideal for reaching decision-makers, industry leaders, and like-minded professionals.

Topics covered include:

How to create thought leadership content.
Tips for growing your professional network.
Leveraging LinkedIn features like articles, events, and polls.

Working with Different Types of Clients

Audience attraction strategies can vary greatly depending on your clients. Our panel will discuss how to adapt your approach for different client needs.

Big Brand Clients

Large clients often have complex requirements and higher expectations. To succeed, you’ll need to:

Understand their brand strategy deeply.
Align your messaging with their audience’s needs.
Showcase results and scalability.

Solopreneurs

Solopreneurs, by contrast, need quick wins with limited resources. They value agility and personalized approaches. Strategies include:

Building a strong personal brand.
Using affordable tools to maximize reach.
Prioritizing platforms that drive immediate results.

Richard Moore

Conversions Coach & Founder

I’m a conversion coach and I specialize in helping coaches & consultants convert from their content. For over 6.5 years now, I’ve successfully helped scores of businesses convert through their content on the platform. Before that, I did the same with Facebook and for the ten years before all that, I converted multiple-millions in sales in the City of London, in my corporate jobs. But now I’m here, bringing all this experience to help coaches & consultants fix this frustrating issue. Properly. Elegantly. Organically.