Choosing the Third Way: The Doctor Method for LinkedIn Success

Have you ever found yourself spending countless hours crafting content for LinkedIn, only to see a stack of views and comments but no actual clients?

You're not alone.

I've been there too, and it's frustrating.

But what if I told you there's a better way?

There's a common misconception that when it comes to content, you should "never sell and just give value."

But the reality is, this approach often leaves you with a lot of engagement but no tangible results.

So, what's the solution?

It's called "The Doctor Method."

The Problem with the "Value Only" Approach

Many people shy away from selling in their content because they don't want to come across as salesy.

And I get it.

No one likes being sold to.

But the issue with the "value only" approach is that it doesn't convert.

Sure, you might get a lot of views and comments, but these don’t necessarily translate into clients.

Why "Value Only" Doesn't Work

When you focus solely on providing value, you're essentially giving away your expertise for free.

And while this might attract a lot of attention, it doesn't necessarily lead to sales.

After all, why would someone pay for something they can get for free?

Moreover, the "value only" approach doesn't give your audience a clear call to action.

Without a clear next step, your audience is left wondering what to do next, and as a result, they often do nothing.

The Pitfalls of Being Too Salesy

On the other end of the spectrum, being too salesy can also be detrimental.

When your content comes across as a sales pitch, it can turn off your audience and make them less likely to engage with your content.

Furthermore, being too salesy can damage your credibility.

If your audience feels like you're only interested in making a sale, they're less likely to trust you and your advice.

Introducing the Doctor Method

So, if the "value only" approach and being too salesy don’t work, what's the solution?

It's called the Doctor Method.

This is a strategy I've been teaching in my Accelerator for the past three years, and it's helped me and my students get consulting and coaching clients every week.

What is the Doctor Method?

The Doctor Method is a balanced approach to content creation.

It's not about giving away all your value for free, nor is it about being overly salesy.

Instead, it's about providing value while also guiding your audience towards a clear call to action.

Think of it like a doctor's appointment.

The doctor doesn't just give you a bunch of information and then send you on your way.

They diagnose your problem, provide a solution, and then guide you towards the next steps.

That's exactly what the Doctor Method is all about.

How the Doctor Method Works

The Doctor Method works by first identifying your audience's pain points.

Once you know what problems your audience is facing, you can tailor your content to address these issues.

Next, you provide a solution to these problems.

This is where you provide value.

But unlike the "value only" approach, you don't stop there.

You also guide your audience towards the next steps, whether that's booking a consultation, signing up for a course, or purchasing a product.

The Results Speak for Themselves

The Doctor Method isn't just a theory.

It's a proven strategy that's helped me and my students get clients every week.

And the best part?

We don't have to worry about going viral or getting a bunch of followers.

Instead, we focus on closing deals and growing our businesses.

Real-Life Success Stories

One of my students, for example, was struggling to get clients despite spending hours every day crafting content.

But after implementing the Doctor Method, they started getting clients on a regular basis.

Another student was able to double their client base in just a few months.

And the best part?

They didn't have to spend any more time on content creation than they were before.

Ready to Try the Doctor Method?

If you're tired of spending hours on content creation with little to no results, it's time to try the Doctor Method.

It's a proven strategy that's helped countless people get clients and grow their businesses.

And the best part?

It's totally free.

No links to click.

No email addresses to give.

Just a simple, effective strategy for LinkedIn success.

So, are you ready to choose the third way?

Conclusion

LinkedIn doesn’t have to be a platform where you endlessly give value with no return.

By adopting the Doctor Method, you’re guiding your audience through the value you provide and leading them to take meaningful next steps.

If you're interested in more ways to shape your conversations and interactions into impactful opportunities, explore the Framing & Leading Sales Calls Bundle – it’s packed with tools designed to turn engagement into real results.

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