How I Gained 77,000 Followers on LinkedIn: A Journey of Consistency, Learning, and Reciprocity

Have you ever wondered how some people amass a large following on LinkedIn? Curious about the strategies they use to engage their audience and spark conversations?

If so, you're in the right place. I’m here to share my journey of reaching 77,000 followers and the 11 key strategies I used to get there.

Before we dive in, let me make one thing clear—this isn't about quick hacks. It took me six years to achieve. This journey is about consistency, learning, and reciprocity. If you’re ready to build meaningful connections and grow your audience the right way, let’s get started.

1. Never Focus on Follower Count

It may sound counterintuitive, but the first step to gaining a large following is to stop focusing on the numbers. Instead, focus on creating valuable content and building genuine relationships. The followers will come naturally.

Why You Shouldn't Obsess Over Numbers

When you chase numbers, you lose sight of what truly matters—your audience. You start creating content for the sake of growth, not for providing real value. This can lead to disconnection and lower engagement.

Quality matters more than quantity. A smaller, engaged audience is far more valuable than a large, disengaged one.

How to Shift Your Focus

• Pay attention to feedback—Are people engaging? Are they finding value?
• Celebrate small wins—Every new follower is someone who sees value in your content.
• Measure impact, not just reach—A few deep conversations are better than thousands of passive views.

2. Consistent Posting of All Formats

Consistency is key when building a LinkedIn presence. Posting once in a while won’t cut it. You need to show up regularly and provide ongoing value.

The Importance of Consistency

• Builds trust—People rely on consistent creators.
• Boosts visibility—The algorithm favors those who post regularly.
• Encourages engagement—The more often you show up, the more opportunities you create.

But remember—never sacrifice quality for quantity. It’s better to post less often with high-quality content than to flood LinkedIn with low-value posts.

Experimenting with Different Formats

Don’t stick to one format. Mix it up with:

✅ Text posts
✅ Carousel posts
✅ Videos
✅ Polls
✅ Articles

Different people prefer different formats. Testing will help you find what works best for your audience.

3. Enjoy the Process

Building an audience is a marathon, not a sprint. If you don’t enjoy creating content, you’ll burn out before you see results.

The Power of Patience

Gaining trust, creating impact, and growing a following all take time. Instead of obsessing over instant results, focus on the long game.

Every small step—every post, every comment, every conversation—moves you forward. Celebrate that.

Embracing the Journey

Rather than treating content creation as a chore, see it as a learning process. Engage with your audience, refine your skills, and enjoy the interactions.

4. Stay in Your Lane

Not every topic is for you, and that’s okay. The key to standing out is sticking to your strengths and focusing on what you know best.

Why Finding Your Niche Matters

When you try to appeal to everyone, you appeal to no one. By narrowing your focus:

• You attract the right audience.
• You build authority in your space.
• People start recognizing you for your expertise.

How to Identify Your Lane

Ask yourself:

• What do I enjoy talking about?
• What insights can I share that others can’t?
• What topics keep my audience engaged?

Once you find your sweet spot, double down on it.

Conclusion

If you want to grow on LinkedIn, it’s not about shortcuts—it’s about showing up consistently, providing value, and building real connections.

By focusing on engagement, creating quality content, and staying patient, you’ll build an audience that truly matters.

Join the Conversation

What’s one strategy you’ve found effective in growing your LinkedIn presence? Drop your insights in the comments!

And remember—the earlier you engage, the more visibility your comment gets. Start the conversation now!

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