The Richard Moore

Reimagining LinkedIn: A Personal Approach to Professional Networking

Every day, we hear the same advice about LinkedIn: comment on posts, spend hours engaging, and master the art of cold outreach. But what if there’s a better way? A way that aligns with your personal goals and values?

In this post, I’ll share my unique approach to LinkedIn. It’s not about chasing numbers or engineering virality. It’s about focusing on quality interactions, meaningful conversations, and aligning your actions with what truly matters.

My LinkedIn Agenda: Quality Over Quantity

I don’t grind comments or spend hours scrolling through posts. I don’t believe in cold outreach or relentless activity. Instead, I focus on intentional, impactful interactions.

Engaging with Stimulating Content

When I comment, it’s because a post truly resonates with me. I prioritize engaging with people and content that spark my curiosity. This makes my LinkedIn experience enjoyable and meaningful while helping me build connections with like-minded professionals.

It’s not about the quantity of comments or likes—it’s about quality. By focusing on what excites me, I naturally attract deeper engagement and genuine connections.

Focusing on Deep Conversations

Every day, I aim for five deep, meaningful DM conversations. These aren’t surface-level chats—they’re real conversations that strengthen professional relationships.

This approach has helped me build a strong, values-driven network. It’s not about the size of your connections list; it’s about the depth and quality of your relationships.

Choosing Customer Acquisition Over Community

While community building is important, I choose to focus on customer acquisition. This ensures that my time on LinkedIn aligns directly with my business goals.

Why Followers and Community Still Matter

Followers and community do play a role. They provide reach, impact, and support. But they don’t consume the majority of my time. Instead, I blend community-building with customer acquisition in a way that works for me.

Here’s my advice:

Do growth hacking if it aligns with your goals.
Focus on follower counts if it’s meaningful to you.
Build your outreach strategy if it feels right.

The key is to create a LinkedIn strategy that feels authentic and works for you.

There’s No “Good” or “Bad”

When it comes to LinkedIn, there’s no universal “right” or “wrong” way to use it. It’s about finding what resonates with your goals and values. Embrace the freedom to choose your path and evolve as you go.

Final Thoughts

LinkedIn is a powerful tool, but there’s no one-size-fits-all approach. It’s about finding your rhythm—whether that’s through deep conversations, meaningful engagement, or a strategic focus on customer acquisition.

Make LinkedIn Work for You

Engage with content that inspires you.
Build genuine relationships through thoughtful conversations.
Align your actions with your professional goals.

Remember, LinkedIn is a tool, not a destination. Use it in a way that brings you joy and fulfillment.

Join the Conversation

How do you approach LinkedIn? Do you prioritize quality over quantity? Community over customer acquisition? Share your thoughts in the comments or send me a DM—I’d love to hear from you.

LinkedIn is a journey, not a destination. Let’s enjoy the ride together.

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Richard Moore

Conversions Coach & Founder

I’m a conversion coach and I specialize in helping coaches & consultants convert from their content. For over 6.5 years now, I’ve successfully helped scores of businesses convert through their content on the platform. Before that, I did the same with Facebook and for the ten years before all that, I converted multiple-millions in sales in the City of London, in my corporate jobs. But now I’m here, bringing all this experience to help coaches & consultants fix this frustrating issue. Properly. Elegantly. Organically.