Unlocking the Secrets to Landing Public Speaking Gigs

Have you ever wondered how some people seem to effortlessly land public speaking gigs?

Do you dream of standing on a stage, sharing your insights and experiences with a captivated audience?

If so, you're in the right place.

I'm here to share the secrets that have helped me secure speaking engagements time and time again.

Public speaking is not just about delivering a speech.

It's about connecting with your audience, sharing your knowledge, and inspiring others.

It's about being seen as an expert in your field and using that platform to make a difference.

So, how do you get there?

Here are the steps you need to take:

Master Your Craft and Show It

First and foremost, you need to be great at something and be able to show it.

I'm not a professional speaker by trade.

Instead, I get paid to speak about the thing I'm really good at.

Speaking for the sake of it, rather than about a space you know intimately, isn't going to attract many people.

Remember, you're going to be a reflection of the organiser.

They want to look good with the best people at their events.

So, make sure you know your craft better than anyone else and deliver it like a superhero.

How to Showcase Your Expertise

Share your knowledge and experiences on platforms where your target audience hangs out.

This could be on social media, in industry forums, or at networking events.

Consistently provide value and demonstrate your expertise.

Create content such as blog posts, videos, podcasts, or even books.

By creating content around your area of expertise, you're providing value to your audience and positioning yourself as an authority in your field.

Why Mastery Matters

When you're an expert in your field, people will naturally want to hear what you have to say.

They'll see you as a valuable resource and will be more likely to invite you to speak at their events.

Plus, when you're passionate and knowledgeable about your topic, your enthusiasm will shine through in your presentations, making them more engaging and impactful.

But remember, mastery doesn't happen overnight.

It takes time, effort, and dedication.

Be patient with yourself and keep pushing forward.

Your hard work will pay off in the end.

Attend Events and Network

Another crucial step in landing public speaking gigs is to actually attend events.

It might be tempting to stay home and hope for opportunities to come to you, but that's not how it works.

Meeting organisers at events shows them what you're really like.

And, as the saying goes, "people buy people... that they like".

The Power of Networking

When you meet the right person and connect with them, it's hard for them to get you out of their head.

Networking is not just about exchanging business cards.

It's about building relationships and showing people that you're someone they'd enjoy working with.

So, how do you network effectively?

Start by being genuine and interested in others.

Ask questions, listen actively, and show appreciation for their insights.

Networking is a two-way street.

It's not just about what you can get out of the relationship, but also about what you can give.

Why Attending Events Matters

Attending events also gives you a glimpse into what's possible.

You'll see other speakers in action, which can be incredibly inspiring and educational.

You might even realise that you could do a better job than some of the speakers you see.

If that's the case, don't be shy about approaching the organiser and expressing your interest in speaking at future events.

The more events you attend, the more people you'll meet, and the more opportunities you'll have to land speaking gigs.

So, get out there and start networking!

Practice Invisible Selling

Now, let's talk about a concept I like to call "invisible selling".

This is when you subtly say or do something that plants a seed into organisers' subconscious that you are someone they might need, without saying or doing it explicitly.

How to Practice Invisible Selling

Add a photo of you in action.

This could be a photo of you giving a presentation, leading a workshop, or speaking at a previous event.

Show people that you're not just talking the talk, but you're also walking the walk.

Another way to practice invisible selling is through your content.

By consistently sharing valuable, insightful content, you're subtly showing people that you're someone they'd want to hear from at their events.

The Impact of Invisible Selling

Invisible selling is a powerful tool because it allows you to sell yourself without coming across as pushy or salesy.

It's a subtle way of showing people that you're a valuable resource and a compelling speaker.

The goal of invisible selling is not to manipulate or trick people.

It's to genuinely show them that you're someone who can add value to their event.

Always keep your intentions pure and your actions authentic.

Organise Your Own Events

Finally, if you're struggling to land speaking gigs, why not organise your own event?

This is a great way to get your foot in the door and gain some valuable experience.

Plus, when you're the host, you can make yourself the keynote speaker!

How to Organise Your Own Event

Organising an event might seem daunting, but it's not as hard as you might think.

Choose a topic that you're passionate about and that you know your audience will be interested in.

Find a venue, set a date, and start promoting your event.

You don't have to do it all on your own.

Enlist the help of friends, colleagues, or volunteers.

And don't forget to hire a photographer to capture the event.

This will give you some great photos to use for your invisible selling!

The Benefits of Organising Your Own Event

Organising your own event not only gives you a platform to share your knowledge, but it also positions you as a leader in your field.

It's a great way to network and meet potential clients or collaborators.

You might even have people in the audience asking you to speak at their events too.

Don't be afraid to take the initiative and create your own opportunities.

Conclusion

Landing public speaking gigs is not a mystery.

It's about mastering your craft, networking, practicing invisible selling, and creating your own opportunities.

Start implementing these strategies today and watch as the speaking invitations start rolling in.

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