Why Your Value-Driven DMs Fail and How to Fix It

Have you ever wondered why your direct messages (DMs) on LinkedIn, despite being packed with value, often fail to get the desired response?

You're not alone.

Many professionals and businesses struggle with this, and the reason is simpler than you might think.

It all boils down to one fundamental principle of business - trust.

And trust, my friends, is built on familiarity.

Let's delve deeper into this concept and explore how you can leverage it to improve your DM success rate.

The Role of Trust in Business Communication

Trust is the cornerstone of any successful business relationship.

Without it, no deal can be made, no partnership can be formed, and no sale can be closed.

But where does trust come from?

The answer is familiarity.

The Human Survival Mechanism and Familiarity

As humans, we are hard-wired to be wary of the unknown.

It's a survival mechanism that has been with us since the dawn of time.

We tend to trust what we know and are familiar with and are skeptical of what we don't.

This is why your value-driven DMs to someone you don't know often fail.

The recipient simply isn't familiar enough with you to trust the value you're offering.

It's not that your value is flawed; it's the process that needs tweaking.

Building Familiarity Through Content

So, how do you build familiarity?

The answer lies in your content.

By consistently sharing valuable content on platforms like LinkedIn, you can increase your visibility and become a familiar face to your audience.

But remember, familiarity isn't just about seeing your name pop up on their feed regularly.

It's about showing more of YOU - your thoughts, your insights, your experiences.

This is what truly builds trust and familiarity.

Engagement: The Key to Building Trust

While sharing content is crucial, it's not enough on its own.

You also need to engage with your audience to build trust and familiarity.

Staying Present and Engaged

Engagement is more than just responding to comments on your posts.

It's about being present and active on the platform.

It's about commenting on other people's posts, joining discussions, and showing genuine interest in what others have to say.

This not only increases your visibility but also shows that you're not just there to sell or promote something.

You're there to contribute, to learn, and to engage.

This is what builds trust and familiarity.

Experimenting with Posting Times

Another way to increase your visibility and engagement is by experimenting with different posting times.

For example, I've recently switched my posting time to 12pm - 1pm UK time to reach a different audience.

Remember, those who comment early on your posts are likely to generate the most views of their opinions.

So, consider this when you're planning your posting schedule and engagement strategy.

Conclusion

In conclusion, if you want your value-driven DMs to succeed, you need to focus on building trust and familiarity with your audience.

This can be achieved through consistent content sharing, active engagement, and strategic posting times.

Remember the Importance of Trust

Always remember that no deal can happen without trust.

So, before you send that DM, ask yourself: "Does this person know me? Do they trust me?"

If the answer is no, then it's time to work on building that trust and familiarity.

And remember, it's not about the value you're offering.

It's about the process.

So, focus on improving your process, and the results will follow.

Stay Motivated and Keep Experimenting

Finally, stay motivated and keep experimenting.

Building trust and familiarity takes time, but the results are worth it.

So, don't get discouraged if your DMs don't get the desired response right away.

Keep sharing, keep engaging, and keep experimenting.

You'll get there.

Remember, the key to success in business communication is trust.

And trust comes from familiarity.

So, focus on building that familiarity, and the trust - and success - will follow.

BUNDLE: For more strategies to improve your outreach success, the Outreach Language Bundle will help you craft messages that truly resonate with your audience and build meaningful relationships.